The AI team that gets your hotel more direct bookings

Lumina finds every night your hotel needs more guests and does the marketing for it: offers, pages, emails, ads and print. You approve what goes out.

Book a demo

15 minutes on your hotel. You see the first work Lumina would make.

Trusted byKempinskiJAKALA

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Your quiet nights are the ones nobody has time to market

Lumina finds every one of them and does the work,so more guests book directly with you

JanuaryQuiet midweeks

FebruaryValentine’s weekend

MarchEaster

AprilA fair in town

MayWedding enquiries

JuneThe terrace reopens

JulyPeak season reviews

AugustFamilies in August

SeptemberBack to business

OctoberAutumn weekends

NovemberQuiet weeks

DecemberChristmas Eve

  • Tuesday to Thursday 31% fullOccupancy
  • “Spa break in January” up 44%Searches
  • Locals are welcome at the spaYou told Lumina
Midweek at the spa, for the cityEmail and Instagram postReady for your OK
  • 14 February is a SundayCalendar
  • Dinner on the terrace, in 52 reviewsReviews
  • Two hotels nearby already sell a Valentine’s menuCompetitors
Valentine’s dinner on the terraceMenu page and Meta adReady for your OK
  • Easter Sunday is 28 MarchCalendar
  • “Easter hotel with kids” up 61%Searches
  • 118 families stayed last EasterPast guests
Easter by the poolFamily offer pageReady for your OK
  • A design fair, 13–18 AprilEvents
  • 9 group requests from exhibitorsEnquiries
  • Breakfast from 6:30 for groupsYou told Lumina
Fair week, breakfast from 6:30Group page and emailReady for your OK
  • 23 wedding enquiries in AprilEnquiries
  • Up to 60 guests on the terraceYou told Lumina
  • A hotel nearby launched a wedding packageCompetitors
On the terrace, for up to 60 guestsWedding pageReady for your OK
  • Sunsets after 21:00 from the 10thWeather
  • The terrace at sunset, in 214 reviewsReviews
  • New summer menu from 12 JuneYou told Lumina
The terrace is open againInstagram post and menuReady for your OK
  • 146 new reviews in two weeksReviews
  • 11 mention a slow check-inReviews
  • Reply in the guest’s languageYou told Lumina
146 replies, in six languagesReview repliesReady for your OK
  • 40% of August stays are familiesPast guests
  • “Hotel with a pool for kids” up 33%Searches
  • The pool, named in 96 reviewsReviews
A family week by the poolNewsletterReady for your OK
  • 14 meeting requests for OctoberEnquiries
  • “Meeting room by the sea” up 27%Searches
  • The library room seats 20You told Lumina
Meetings by the sea, for up to 20Meetings pageReady for your OK
  • “Weekend away in October” up 40%Searches
  • The spa on a rainy day, in 63 reviewsReviews
  • Three hotels nearby cut prices by 20%Competitors
Autumn weekends at the spaMeta adReady for your OK
  • “We had the terrace to ourselves”, in 41 reviewsReviews
  • “Quiet sea hotel in November” up 38%Searches
  • No discounts in DecemberYou told Lumina
The cove in NovemberOffer page and email to last winter’s guestsReady for your OK
  • 62 stayed with you over ChristmasPast guests
  • The fire after dinner, named in 37 reviewsReviews
  • Christmas Eve falls on a ThursdayCalendar
The terrace on Christmas EveEmail to last winter’s guestsReady for your OK

Ostro is an example hotel, with invented figures.

Your guests see a beautiful hotel. Lumina reads why they book it.

  • The terrace at sunsetnamed in 214 reviews
  • 9 of 34 rooms face the coveyour website
  • The stairs to the seayour most shared photograph
  • The boat to the beachasked about in 31 reviews

Meet the team inside Lumina

Each part does one job for your hotel. Together they find the nights that need guests and do the marketing for them.

Hotel memory

Learns your rooms, your reviews, your brand and your voice, so every piece sounds like your hotel.

Nights to fill

Finds every night that needs more guests: events, holidays in your guests’ countries, quiet weeks.

Marketing plan

Turns those nights into a plan: what to offer, to whom, and in which language.

Website, SEO and AI answers

Keeps your pages current, so guests find you on Google and in the answers of ChatGPT, Claude and Gemini.

Ads

Runs Meta and Google campaigns for the nights to fill.

Offers and pages

Writes the offer and builds the page, ready for your website.

Review replies

Answers every Google, Booking.com, Tripadvisor and Expedia review in your hotel’s voice.

Print

Cards, guides and calendars, ready for the printer.

Newsletters

Speaks to past and future guests in their own language.

Social posts

Posts and stories in your hotel’s voice, with your photographs.

Ask in one message and approve what comes back

Set up in 24 hours, with one call and nothing to installThe first work comes back the same day

Work Lumina made for real hotels

Websites and pages Lumina made

Set up in 24 hours, with nothing to install

After the demo, Lumina fits around what your hotel already uses. Your website, booking engine and agency stay exactly where they are.

  1. 15 minutes

    The demo

    Lumina has read your hotel before the call. You see what it found and the first work it would make.

  2. 30 minutes

    The set-up call

    You connect your website, reviews, photos and brand guidelines. No IT, no integration.

  3. Within 24 hours

    You are up and running

    The first work is waiting for your OK. From then on, you ask in a message.

Works with what you already use

  • WordPress
  • Webflow
  • Mailchimp
  • Google
  • Instagram
  • Facebook
  • LinkedIn
  • TikTok
  • Your agency’s CMS
  • Your booking engine

What changes with Lumina

What you needWith LuminaWith an agencyOn your own
Knows your hotelAll of it, and it remembersFrom the last briefWhen you have the time
Finds the nights to fillEvery night, all yearThe big dates in the planToo late, most weeks
Speaks to each guestIn their languageOne or two languagesOne message for everyone
Getting startedSet up in 24 hoursBriefs and meetings firstYou start from a blank page
How fast the work comes backThe same dayIn the next round of workWhenever the day allows
Who approvesYouYouYou

Who it’s for

Groups and chains

Every hotel with its own marketing, in the brand’s voice, with one place to approve it.

How groups use Lumina

Questions hotels ask first

Lumina is an AI marketing team built for hotels. It learns your hotel, finds the nights that need more guests and does the marketing for them: offers, pages, emails, ads and print. Your team approves what goes out.

The marketing team that knows your hotel. And sounds like it.

Lumina reads your hotel before the call

Book a demo ↗

Set up in 24 hours. The fee is set by your number of rooms. How pricing works

Book a demo

Book a demo

Leave your work email and the hotel. 15 minutes on your hotel, with the founder

You will only hear from Lumina about Lumina